ASICS recently unveiled its Autumn-Winter 2023 collection–which consists of the brand’s Performance Running, Core Performance Sports, and ASICS SPORTSTYLE and Apparel in Urban Yard at Bangkok, Thailand.
The Philippines was represented by Miss Universe Philippine 2019, Gazini Ganados, social media influencers Bea Benedicto and Marline Capones, and actor Gab Lagman, while other attendees include actors Tay Tawan, Pon Nawasch, Toey Pongsakorn, and Neng Sarun to ultra-marathoner Natalie Dau. The space was split into four distinct concepts to invite the discovery of various ASICS collections, initiatives, and fringe activities.
“ASICS is firmly rooted in the founding philosophy of “A Sound Mind in a Sound Body” in a bid to improve both the body and mind through movement in sports and exercises. The new Autumn Winter 2023 collection aims to inspire all within the community to move their bodies to positively impact their mental and physical health,” ASICS Southeast Asia Managing Director Yogesh Gandhi said.
ASICS also collaborated with Thai social activist turned artist WISHULADA to create unique and purposeful art installations around the event space which utilizes old ASICS footwear and apparel. This included the ASICS logo in an upcycled form to spotlight the brand’s lowest carbon-emitting shoe, GEL-LYTE III CM 1.95.
Under the Performance Running category, guests were immersed in the brand’s philosophy of “Sound Mind, Sound Body” through new and improved the brand’s legacy models, including the GEL-CUMULUS 25, GEL-KINSEI MAX, and GEL-KAYANO 30 that endeavor to enhance running performance. Guests were introduced to the latest 30th-anniversary iteration of the ASICS GEL-KAYANO series–the GEL-KAYANO 30–that is designed for a more comfortable and stable ride with the 4D GUIDANCE SYSTEM.
For the Core Performance Sports category, ASICS introduced the limited-edition GEL-RESOLUTION 9 Tennis Shoe in collaboration with high fashion house BOSS. Designed for Italian Tennis Champion Matteo Berrettini, the latest model combines ASICS’ advanced technology for baseline players with a sleek and modern design inspired by BOSS’ dapper house style. ASICS’ ACTIBREEZE AW23 line-up, on the other hand, is developed with advanced breathability for performance enhancement while the AW23 NAGINO Collection has been crafted for women to inspire body confidence and enable women to move undistracted and freely.
Trailblazing in the SPORTSTYLE category, the ASICS AW23 Collection combines form, function, and fashion to put forth reimagined models of the GT-2160, JAPAN S ST, and EX89. Through the eyes of fashion house Cecile Bahnsen, the ASICS GT-2160 harmonizes everyday couture intricacies of hyper-feminine form and embellishments fused with ASICS’ technical expertise. The JAPAN S ST model amps the iconic basketball silhouette with improved cushioning and modern properties, while the latest iteration of the EX89 flashes new colorways on top of the inaugural introduction last year.