Dickies is a tried and true brand that has stood the test of time. Founded in 1922 in Texas, Dickies has outfitted people from all walks of life as it is known for toughness, durability and overall style. It has also organically reached out to streetwear culture as a respected staple among style icons and creatives alike. For nearly 100 years under its belt (a decade believe it or not!), it’s an iconic brand that transcends boundaries.

This month, Dickies is reintroducing its brand of iconic workwear here in the Philippines through a relaunch–one that the most streetwear-savvy can gravitate to.

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The Dickies Philippines rebranding is set off with a brand new lookbook photographed by Ryle Justin Uy and produced by Monday Off, capturing an interesting assembly of stylish pieces that are fit for the rigors of daily wear.

Built from the ground up since 1921, the brand has been at it. And this relaunch aims to push the culture of making, supporting independent makers to create and make with their passion, pride, and creativity.

The iconic horseshoe logo is now aimed to be seen on a new generation of makers and trailblazers who are true to the brand’s hardworking ethic that has built the brand since 1922.

Dickies Philippines collection availability

Now available online via the Dickies Lazmall shop and soon in Zalora, their new flagship store will be in Robinsons Place Manila. How much do the pieces cost? To give you an idea, their famous Hickory Coverall costs Php 6,998, while their durable jackets retail for Php 5,998. If cargo jogger pants are your cup of tea, Dickies has them for Php 3,898.

You can follow Dickies via their new Facebook and Instagram pages.

In other news, you can check out the latest Supreme collab in the form of a 5-Eye Doc Martens boot here.



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