adidas and Nike have always had a continuing rivalry ever since the inception of both sportswear brands. However, as the world continues to advance in technology, the rivalry begins to move past just sneakers and apparel. Now, the battle has begun in the metaverse with adidas teasing a digital project that will allow people in overlooked locations with updated values to share their most original ideas. While minimal information has been disclosed to the public regarding the brand with three stripes’ next move, it is likely that it will involve adidas NFTs.
Just recently, adidas officially joined the Bored Ape Yacht Club, which is a collection of Bored Ape NFTs on the Ethereum blockchain. The adidas NFT is known as the “rebellious optimist” ape Indigo Herz, which can be seen above. According to the brand, this latest NFT foreshadows what is yet to come in the near future. One of the main objectives of Adidas is to give metaverse users a chance to own a slice of what they made. If you’re curious to discover more, check out the adidas Confirmed app and sign up to the email list for further information.
NFTs aren’t the only inclusion of adidas’ latest stint. Earlier this year, the brand announced a partnership with a leading cryptocurrency exchange platform Coinbase and also became active in the metaverse game The Sandbox. These moves will prove to be beneficial for all parties involved as the metaverse will more quickly advance and become a household concept, and adidas will ultimately introduce more sources of income.
If adidas and other brands such as Nike and Balenciaga happen to be successful with their metaverse-related projects, other fashion brands will inevitably follow suit. With that being said, be sure to stay up to date on what’s next in the metaverse! If you’re new to all of this, head on over to our article on What’s an NFT and Which Filipino Celebrities have One?