He is an art director, graphic & web designer. When you look at the list of hats John Atendido or JeAA wears–from being an art director to a graphic web designer, you’ll see creativity written all over it. The coolest part? He is also a toy creator, and Project 7 to 1 teamed up with JeAA to create the Rob-OX: a Chinese New-Year toy based on the Year of the Ox that gives us a reminder that everything will be A-OK this 2021.
Everyone has their own creative process. For JeAA, this process includes playing games, listening to music, watching movies, and sketching.
“I treat all my creations not just an ordinary toy but a sculpture and an art work. Each art toy or concept has a different timetable on development. Some releases I can finish in a day or a week, but some could take months even a year. It depends on the right timing and feeling, the feeling of satisfaction. I usually design what I like, luckily my collectors also like what I do,” John shares.
What makes the Rob-OX Project 7 to 1 collab special?
The concept of Rob-OX is a sign of hope this year 2021 (Year of the OX), a hope that all will be fine and OKs despite the things that the COVID pandemic has caused so far.
Aside from the Rob-OX toy, Project 7 to 1 also teamed up with JeAA for a special T-shirt with the same year of the OX theme!
If you missed out on the Rob-OX toy, JeAA will also have an exclusive shirt collaboration release with Project 7 to 1, which is limited to around 50 pieces. This is specially made for those who missed the art toy release and for those who believe in making their own luck.