Remember those white Nike Air Max 97’s filled with holy water? Or how about Lil Nas X’s black and red satanic shoes? Those were all the products of the Brooklyn-based art collective called MSCHF. However, this time around, MSCHF decided to harness their creativity not in sneakers, but in food. So, this coming Sunday, September 26, the art collective will be dropping their very own MSCHF Chick-fil-A Sandwich.
Now if you’re thinking the product of this “collaboration” is some special spicy chicken sandwich, you’re wrong. In fact, the sandwich is the exact same meal you’d get at one of the many Chick-Fil-A stores across America. The only difference about this sandwich is that it comes in different packaging. Instead of the recognizable white and red box and paper bag, MSCHF’s version will come repackaged in a special “666” bag with a Shroud of Turin napkin. Yet, the mockery of Christian faith doesn’t stop there. Aside from the fact that the sandwich will cost $6.66, it will also release on a Sunday – the only day Chick-fil-A is closed to allow devout Christians to practice their faith.
The consistent choice of MSCHF to ruffle the feathers of religious branding and marketing is no coincidence. In fact, in an interview with Highsnobiety, the art collective had this to say:
“MSCHF uses any pieces of culture we can get our hands on as building blocks… The stronger the associations, the better it is to work with. Christianity is obviously a potent cultural element in the US and therefore attractive for us to play with; both Satan Shoes and Sunday Service take advantage of this.”
For anyone who is interested in copping themselves a MSCHF Chick-fil-A Sandwich dubbed “Sunday Service”, you can sign up for the drop on MSCHF’s website where customers will be notified once they can purchase the drop through a temporary link while supplies last. With all the hype, what are your thoughts on such a controversial drop? Let us know in the comments below!
Check out another list of controversies as we look at Lil Nas X: Top 5 Biggest Controversies.