To further bolster its presence in the Philippines, New Balance presented its Q4 2022 collection at their Rockwell Flagship store. The collection leans on to the brand’s “We Got Now” campaign, which features two-time NBA champion Kawhi Leonard, singer-songwriter IU, football players Raheem Sterling and Bukayo Saka, and Grammy-nominated artist Jack Harlow.
The campaign intends to “highlight the joy of their craft in everyday moments–not just when they’re on the world’s biffest stages.” The campaign is part of the brand’s push for this generation to fearlessly redefine themselves in pursuit of their passions.
“When we allow ourselves the freedom to play in settings authentic to ourselves, there’s a liberating energy that comes from moving our bodies, showing off our skills, and doing something–whatever it may be–that we truly love,” New Balance CMO and Senior VP for Merchandising Chris Davis said.
Moving to the Q4 2022 collection, you get a variety of new apparel for the brand’s lifestyle and performance line, all decked with minimalist or maximalist New Balance branding.
Some sneaker highlights include Teddy Santis’ MADE 990 collection, where four out of the 16 sneakers were sold in the Philippines via raffle.
The Q4 2022 collection also focused on the XC-72 in a variety of colorways, the 530, the 1906R, and many more sneakers from the brand. Even the beloved 574 got several new colorways for customers to choose from.
You can cop these pieces at all New Balance stores nationwide.