Beyoncé Knowles-Carter is truly a Queen. Aside from her obvious reign in the music industry, she is making a name for herself in the fashion industry as well. In 2016, she co-founded Ivy Park with Topshop owner Philip Green. Eventually, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand and relaunched in December 2019 with an adidas partnership. Since then, it has dropped two collections, including the debut collection, This Is My Park, and Drip 2, both of which sold out.
Soon, Ivy Park adidas’ third collection, Icy Park, will be making its debut. This third one is backed with a campaign featuring a-list celebrities Hailey Baldwin Bieber and Gucci Mane. Here is the teaser they released last January 25 on the WeAreIvyPark Chanel.
It is reported that the collection will feature winter wear and ski looks as well as new versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers. Also said is to make an appearance is a brand-new Super Sleek Boot.
Stay tuned to the site as we give you the latest updates to the upcoming adidas x Ivy Park Icy Park Collection.