adidas has been dipping its toes on luxury collabs. There are rumors of a Balenciaga Triple S collab, and the Three Stripes did a couple of collabs with Prada, the latest being the Re-Nylon collection.

Frankly speaking, both collabs felt rather lackluster and boring, which is why we were blown away when adidas and Gucci revealed their lookbook for their first collaboration capsule.

Unlike adidas’ previous luxury collabs, its first collection with Gucci is loud and colorful, and perfectly encapsulates peak 70s Gucci that also feels like a page out of House of Gucci.

Each of the pieces under the collection perfectly defines 70s fashion–whether it may be adidas’ Trefoil logo or Gucci’s signature colors mashed together to bring in a cohesive look. The lookbook presented the pieces in a vintage sports athleisure vibe with loud colors and prints to boot.

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Gucci Creative Director Alessandro Michele did a stellar job in bringing retro flair to the pieces while merging the signature elements of both companies into them. And he’s serious about bringing the vintage athleisure vibe: the pieces include tennis polos, pleated skirts, flared pants, bowling shirts, knitted vests, and more that define peak 70s fashion. Even accessories like bags and hats perfectly mirror the era.

“Silhouettes inspired by collegiate style unfold through a retro color palette and reimagined sports clubs’ uniforms.” That’s how Gucci perfectly describes its collaboration with adidas.

Gucci has listed the official price of its first collab with adidas on its website, and those interested should prepare lots of cash as the pieces are nowhere cheap. For example, the Gucci Gazelle sneaker will fetch you $850, or roughly around Php 44.3k. 

Despite the astronomical prices, expect the whole collection to sell out once it drops on June 7 in select Gucci stores, Pop-up stores, via adidas Confirmed, and Gucci’s online store.


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